英语翻译

Burt和Sparks认为,成功的零售商就形象和价值而言他们发展了自己的品牌战略,从第一代没有品牌发展到本公司品牌相当高级的扩展延伸.领先的时装零售商用他们自己的市场品牌是独占、或是占主导优势地销售其产品达到多少程度,这是英国时装零售业的一个重要特点.
the extent to which ＝ how much谢谢。为什么first generation generics可以理解为 第一代没有品牌 ？这里的generics就是指generic products请看generic的下列的词义： a generic product does not have a special name to show that it is made by a particular company （就是无品牌产品，无注册商标产品的意思）从Wikipedia上找到一段有关generic product的解释： Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name. It is often inaccurate to describe these products as "lacking a brand name", as they usually are branded, albeit with either the brand of the store in which they are sold or a lesser-known brand name which may not be aggressively advertised to the public. They are identified more by product characteristics. They may be manufactured by less prominent companies, or manufactured on the same production line as a 'named' brand. Generic brands are usually priced below those products sold by supermarkets under their own brand (frequently referred to as "store brands" or "own brands"). Generally they imitate these more expensive brands, competing on price. Generic brand products are often of equal quality as a branded product; however, the quality may change suddenly in either direction with no change in the packaging if the supplier for the product changes.